New Web Site for Telles-Mirel Goes Live

CAMBRIDGE, MASS—Barrett Communications designed and programmed a new Web site for Telles-Mirel.

Metabolix and Archer Daniels Midland Company (ADM) are commercializing Mirel through a joint venture called Telles. Metabolix is an innovation-driven bioscience company providing sustainable solutions for the world’s needs for plastics, fuels, and chemicals. The first commercial-scale Mirel production plant is being constructed adjacent to ADM's wet corn mill in Clinton, Iowa. The plant is expected to begin operations in late 2008 and produce 110 million pounds of Mirel annually. Mirel will reduce reliance on petroleum and decrease environmental impacts relative to conventional fossil-based plastics.

Barrett Communications designed and implemented the site using its well-defined work process that includes initial research, development of site architecture and wireframes, visual design and navigation, imagery approach, content integration, and programming.

To view the site, please visit http://www.mirelplastics.com/

Founded in 1987, Barrett Communications is a big-picture integrated media design firm that believes successful communications involve an audience in a clear and motivating dialogue across a rich mix of print and interactive media. To achieve this goal, we engage clients in collaborative and honest interactions resulting in design solutions that speak, solve, and sell.

# # #