Production Basics' New Web site Design Launches at www.pbasics.com

CAMBRIDGE, MASS—Barrett Communications Redesigns Web site for Watertown-based Production Basics

Production Basics creates and manufactures ergonomic workstations and accessories that inspire productivity. They offer a variety of products that are designed to bring efficiency, productivity and professionalism to a manufacturing, material handling or laboratory environment.

Production Basics' existing Web site was outdated, had a confusing navigation scheme, and limited functionality. They needed a complete overhaul--from information architecture and visual design to restructuring how to locate and configure workstations and accessories.

Barrett Communications partnered with Universal Mind, a Web technology development firm, to offer a full-service front- and back-end solution for Production Basics' robust Web site. The result is an easy-to-navigate, professional, and content-rich Web site that speaks directly to the needs of Production Basics' customers, distributors, and prospects.

Founded in 1987, Barrett Communications is a big-picture integrated media design firm that believes successful communications involve your audience in a clear and motivating dialogue across a rich mix of print and interactive media. To achieve this goal, we engage clients in collaborative and honest interactions resulting in design solutions that speak, solve, and sell.

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