Barrett Communications Published in HOW Magazine

CAMBRIDGE, MASS—Barrett Communications was published in HOW Magazine's October 2006 "Self-Promotion Design Annual" for its Web site www.barrettcommunications.com.

The article focuses on the fact that many design firms rely too much on Flash (and flash) and not enough on content. It highlights Barrett's web site as a great example of "doing it right." By employing a text-driven home page, search engines can easily find information that would interest clients and prospects. Other areas noted about our site include a smart design execution and excellent balance between content (for search engines), work samples, case studies, and downloadable PDFs. In addition, utilizing a robust content management system allows easy updating of information, site-wide tracking, and integrated email campaigns.

Founded in 1987, Barrett Communications is a big-picture integrated media design firm that believes successful communications involve an audience in a clear and motivating dialogue across a rich mix of print and interactive media. To achieve this goal, we engage clients in collaborative and honest interactions resulting in design solutions that speak, solve, and sell.

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