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Barrett Designs Sales Symposium Logo for PTC/Mathsoft

July 1, 2006

CAMBRIDGE, MASS—For the third year in a row, Barrett Communications designed a logo for Mathsoft's upcoming sales symposium to be held in Boston this Fall.

With Mathsoft's recent acquisition by PTC, this year's logo needed to incorporate the PTC brand while balancing the equity of the Mathcad product brand presence. Barrett's creative team collaborated closely with PTC to develop a bold, graphic symbol that translates visually to an international audience while incorporating the PTC corporate structure.

Founded in 1987, Barrett Communications is a big-picture integrated media design firm that believes successful communications involve an audience in a clear and motivating dialogue across a rich mix of print and interactive media. To achieve this goal, we engage clients in collaborative and honest interactions resulting in design solutions that speak, solve, and sell.

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