During the design phase, Barrett translates the goals and drivers established in the define phase into conceptual and visual design options. We start with blue sky thinking and asking “what if.” Content is key at this phase and all efforts to bring the content to life are explored and considered: Will we use photography or illustration? What’s the tone? What’s the form? What does it feel like? And most importantly, what’s the big idea?

 

For interactive projects, we rely on the many disciplines of experience design, such as architecture, paper prototyping, and wire framing.

 

By balancing creative resources, content, ideas, and functionality requirements, the “look, feel, and experience” of these options bring into existence the foundations of various project possibilities.